What feature of Azure AD can help secure sensitive customer data in apps?

Azure AD B2C (Business to Customer) is designed specifically to help organizations manage user identities and secure sensitive customer data within applications. This feature enables businesses to provide a secure and customizable identity platform for their user-facing applications.

With Azure AD B2C, companies can create a seamless and highly secure experience for their customers by offering features such as various authentication methods (including social login and multi-factor authentication), enhanced security policies, and customer self-service capabilities. It is particularly valuable for applications handling sensitive customer data, as it helps enforce security measures like access controls and user privacy while providing a good user experience.

In contrast, Azure AD Connect is primarily used for synchronizing on-premises directories with Azure AD, which focuses more on enterprise applications rather than customer data security. Azure AD Domain Services offers domain join, group policy, and LDAP services, which serve different purposes suited more for traditional enterprise environments rather than applications directly dealing with customer identities and sensitive data. Azure AD Identity Protection focuses on detecting and responding to potential vulnerabilities and risks in user accounts but does not specifically address customer-facing app requirements in the same tailored way as Azure AD B2C.